Sure Dividend

Sure Dividend exists to help people build rising passive income portfolios through dividend growth investing for financial freedom and a secure retirement.

All our premium services are powered by the Sure Analysis Research Database.

“You are doing A GREAT JOB. I am 77 yrs. of age. Method of investing has worked perfectly for past 40 years. I retired in 1984. Kindest regards. You are one of a very few on the right track. Keep on with your excellent research and newsletter.”
– Sure Dividend member

Sure Dividend’s Sure Analysis Research Database covers more than 900 income securities quarterly, and we continue to expand our coverage universe.

• Dividend Risk Score
• 5 Year Forward Expected Total Returns
• 5 Year Forward Expected Growth Rate
• Fair Value Price & Expected Valuation Return
• Buy / Hold / Sell Recommendations
• And much more

This research powers our other premium services.

Description Of Sure Dividend’s Premium Services

We have 3 tiers of service at Sure Dividend:

Tier 1: Buy Idea Reports
Our tier one services provide compelling buy ideas for investors. This is our lowest tier. Tier one services do not include a portfolio building guide or sell recommendations. Our tier 1 services publish monthly.

Our two tier 1 services are below:

• The Top 10 Dividend Elite Service
  Provides our top 10 dividend stock selections with 25+ years of rising dividends each month. It always publishes on the 1st Sunday of the month.
• The Top 10 REITs Service
  Provides our top 10 REIT selections each month. We base our selections on dividend safety (the safer the better) and expected total return (the higher the better). This service helps investors find the best REITs each month to add to their income portfolios. It always publishes on the 2nd Sunday of the month.

Tier 2: Full-Service Newsletters
Our tier two services provide compelling buy ideas, sell alerts on previous recommendations, a portfolio building guide, and more. Each of these services individually has everything you need to build an income portfolio. And each of our tier 2 services are published monthly.

We have 3 premium newsletters that focus on different dividend yield profiles to cater to different investor needs. An overview of each is below, in order of average dividend yield, from lowest to highest:

• ​The Sure Passive Income Newsletter​
  Our most growth focused dividend growth newsletter. Expect average dividend yields of ~2%. It always publishes on the 3rd Sunday of the month.
• ​The Sure Dividend Newsletter​
  This newsletter is more balanced between growth and yield. Expect average dividend yields of ~3%. It always publishes on the 1st Sunday of the month.
• The Sure Retirement Newsletter​
  Our most yield focused dividend growth newsletter. Expect average yields of ~5%. It always publishes on the 2nd Sunday of the month.

All 3 of our premium newsletters have much in common:

• They are all powered by data from the ​Sure Analysis Research Database​.
• They all focus on dividend growth stocks with at least 5 years of consecutive dividend increases (and often much longer streaks).
• They are all focused on long-term buy-and-hold forever investing. Our only sell rule in all 3 newsletters is to sell when a security breaks its dividend increase streak on an annual basis.

Note: We focus on long-term buy and hold investing because it reduces investing mistakes and minimizes frictional costs related to investing. We believe it’s in our member’s best interest, even if it isn’t as exciting to practice on a day-to-day basis.

Tier 3: The Sure Analysis Research Database
The Sure Analysis Research Database includes all of our premium newsletters, plus access to our entire research report database and rankings.  This plan is for the serious individual investor and professional investors who want to go beyond our premium newsletters for more analysis and customization. It includes:

• All of our other premium newsletters and reports
• Quarterly updated 3-Page PDF reports for all 900+ income securities we cover
• Historical 3-Page PDF reports
• Daily updated detailed ranking spreadsheet
• Email of our top 10 highest expected total return securities with “A” or “B” Dividend Risk Scores that were also featured in one or more of the most recent editions of the Sure Dividend Newsletter, Sure Retirement Newsletter, or Sure Passive Income Newsletter. Top 10 emails are sent every Tuesday morning.

“After being a subscriber of your newsletter for a good part of a year now, I just wanted to take a moment and thank you for your extremely informative and well written articles on dividend investing.  Being a dividend investor myself, I absolutely enjoy watching the “paychecks” come in every month as well! The research you do about the best, highest quality dividend-paying companies out there is much appreciated, and I look forward to every newsletter you send.”
– Sure Dividend member

Overlap Between Our Premium Services

Each of our premium services is designed for a different purpose and has different recommendation criteria. That’s why many members subscribe to more than one of our premium services or opt to get all of our services with the Sure Analysis Research Database.

“I am so glad I resigned up for the Research Database. I have used it extensively and just used it to confirm a new investment and used the pdf to convince the wife that this was a good step to take today. Simply a great service.”
– Sure Dividend member

Since each of our premium services has a different focus and different screening criteria, each one’s recommendations are different from the others.

With that said, there is some overlap between our services.  As an example, the number of shared securities in the Top 10 of our respective premium newsletter are shown below (using the April 2025 editions for all services):

• Top 10 Dividend Elite & Top 10 REITs: 0
• Top 10 Dividend Elite & the Sure Dividend Newsletter: 4
• Top 10 Dividend Elite & the Sure Retirement Newsletter: 1
• Top 10 Dividend Elite & the Sure Passive Income Newsletter: 1
• Top 10 REITs & the Sure Dividend Newsletter: 0
• Top 10 REITs & the Sure Retirement Newsletter: 0
• Top 10 REITs & the Sure Passive Income Newsletter: 0
• The Sure Dividend Newsletter & the Sure Retirement Newsletter: 2
• The Sure Dividend Newsletter & the Sure Passive Income Newsletter: 2
• The Sure Retirement Newsletter & the Sure Passive Income Newsletter: 0

Many of our readers are members of more than one of our services because they provide different types of income investment recommendations.

“I have spent many hours reading lots of 3-page reports, including reports on various stocks that I currently own, and learned a lot about them that I didn’t know! I sold some stock yesterday. No need to explain… Just illustrates that I need your website. I can’t imagine investing in any kind of stock without having access to your website. It is awesome. The info I want about dividend growth is all there, I just had to get more familiar with what I am reading.”
– Sure Dividend member

The Sure Dividend Golden Rule Commitment

The Sure Dividend Golden Rule Commitment is our guarantee to treat our customers the way we’d want to be treated.

“Just wanted to say thank you. Above and beyond what I expected. I now see what you mean by the “Golden Rule Commitment” based on your response and the immense value the service provides. I am very happy. You’ve made me a customer for life.”
– Sure Dividend member

Here’s what you get when you join our paid services:

7 Day Free Trial: You aren’t billed for seven days.  If the plan you joined isn’t right for you, just email us (support@suredividend.com) or log in to the member’s area within seven days of joining to cancel and you won’t be charged.
Note:  We are human, and typically take around one business day to respond.  If you email us at the end of day seven to cancel, our automated system will bill you, but we will issue a full refund the following business day.

60 Day Full Refund Grace Period: If the plan you joined isn’t right for you, just email us (again, support@suredividend.com) anytime during the first 60 days from the date you joined and you will receive a full refund; no explanation needed.

Prorated Refunds After 60 Days: If you feel the plan you joined isn’t right for  you after the 60 day full refund grace period, just email us (once again, support@suredividend.com) to cancel and you will receive a prorated refund for unused time on your plan.

Renewal Refund Policy: For renewal payments, which are payments after your first payment, we have a 30 day full refund grace period.  If you request a renewal refund within 30 days of it charging, we will issue a full refund on the recent renewal payment.  We offer prorated refunds for unused time on renewal payments after the 30 day full refund grace period.

Automatic Refunds For Plan Upgrades: We will automatically issue prorated refunds for unused plans shortly after your trial for your upgraded plan charges. This way you don’t pay for the same service more than once.

Top-Notch Customer Service : Our customer service is handled by key team members.  It’s not outsourced or farmed off to people who don’t understand the intricacies of dividend investing.  Feel free to ask detailed investing questions.  In almost all cases we will answer in one business day or less. Please note that as a newsletter provider, we can’t and won’t provide personalized investment advice.

The Sure Dividend Golden Rule Commitment is here because we care about our readers’ success.

Sure Dividend helps individual investors build high-quality dividend growth portfolios for the long run.  Part of the way we accomplish this is through fair business terms and quality customer support.

Start Your 7 Day Free Trials

“You and your team run the BEST research program in the country.”
– Sure Dividend member

Email us at support@suredividend.com with any questions.