Dividend Aristocrats In Focus: Colgate-Palmolive - Sure Dividend

Sure Dividend

High-Quality Dividend Stocks, Long-Term Plan
The Sure Dividend Investing MethodMember's Area

Dividend Aristocrats In Focus: Colgate-Palmolive

Updated on March 31st, 2021 by Bob Ciura

Over time, the Dividend Aristocrats have proven to be among the best-performing dividend growth stocks in the entire market. Broadly speaking, the Dividend Aristocrats have leadership positions in their respective industries, with durable competitive advantages that allow them to generate long-term growth.

The Dividend Aristocrats are a group of 65 companies in the S&P 500 Index, with 25+ consecutive years of dividend increases.

You can download the full spreadsheet of all 65 Dividend Aristocrats, along with several important financial metrics such as price-to-earnings ratios and dividend yields, by clicking on the link below:


A select number of Dividend Aristocrats also qualify as Dividend Kings, an even more exclusive group of stocks that have raised their dividends for 50+ consecutive years.

Colgate-Palmolive (CL) is a Dividend Aristocrat, and is also a Dividend King. Colgate-Palmolive’s long history of dividend increases is due to its strong brands and dominant position across multiple product categories.

Colgate-Palmolive has paid uninterrupted dividends since 1895, and has increased its dividend payments for the past 58 consecutive years.

Colgate-Palmolive stock appears to be slightly overvalued today, which could limit its total returns. But the stock remains a strong holding for steady dividend growth year after year.

Business Overview

Colgate-Palmolive traces its roots all the way back to 1806, making it one of the oldest companies in the US stock market. It was founded by William Colgate, who started a starch, soap, and candle business in New York City.

Today, the company manufactures oral care products like toothpaste, personal care products such as soap, home cleaning products, and pet food.

Major brands include Colgate, Palmolive, Hill’s Science Diet, and many more. The core segment is Oral Care, which constitutes nearly half of revenue. Colgate-Palmolive is a global giant. It sells its products in over 200 countries and territories around the world, and the company generates more than $17 billion in annual sales.

Colgate-Palmolive has a highly diversified business model, in terms of products as well as geographic markets. Approximately half of the company’s revenue comes from emerging markets, although its reliance upon these markets for growth has waned a bit recently.

This is due to the success of the company’s pet nutrition business, as it continues to take revenue share from other segments. Emerging markets will be a critical growth catalyst for the company moving forward. Colgate-Palmolive has the #1 position in China, with market share above 30%.

However, the company also faces several challenges, including a strong U.S. dollar, rising costs, and the ongoing coronavirus pandemic, which could keep a lid on growth going forward.

Growth Prospects

Colgate-Palmolive enjoys a world class brand portfolio and high profit margins. But Colgate-Palmolive has struggled to generate meaningful growth in recent years. Fortunately, the company’s financial results meaningfully improved in 2020.

ColgatePalmolive reported fourth-quarter and fullyear earnings results on January 29th, 2021 with results coming in ahead of expectations on the top and bottom lines. Total revenue was up 7.5% yearoveryear during Q4 to $4.3 billion, as organic sales growth was strong once again.

The company reported organic sales growth of 8.5% in Q4, far exceeding consensus of +5.4%.

Source: Investor Presentation

Two key specific growth catalysts for Colgate-Palmolive right now are growth in developing markets such as Latin America, as well as its high-growth pet business. In the 2020 fourth quarter, while North America produced +8.5% organic sales, growth in Latin America was +10.5%, and Pet Nutrition was +14.5%.

The company’s pet food products are a compelling growth catalyst moving forward. Pet food is a growth industry in the U.S.

We see Colgate-Palmolive producing 5% annual earnings-per-share growth on average in the next five years. Product extensions into premium lines of soap and toothpaste, for instance, should help drive incremental revenue gains in the years to come, and higher pricing should help offset rising costs.

Competitive Advantages & Recession Performance

Colgate-Palmolive has many competitive advantages which have fueled its growth over the past 200+ years.

First, it has built a dominant position in its core product categories, most notably in toothpaste where Colgate-Palmolive’s market share has risen steadily for many years. Today, it commands a higher market share than the next-three biggest competitors combined.

Such high market share allows Colgate-Palmolive to charge higher prices for its premium products, and raise prices over time. Pricing power is a critical competitive advantage for consumer goods stocks.

Another major advantage for Colgate-Palmolive is that products the company sells are necessities of modern life. Consumers need oral, personal, and pet care products irrespective of economic conditions. Colgate-Palmolive enjoys steady demand, which gives the company consistent profitability, even during recessions.

Colgate-Palmolive’s earnings-per-share through the Great Recession are shown below:

Colgate-Palmolive generated positive earnings growth in 2008 and 2009, during the worst years of the recession. Earnings dipped slightly in 2010, but resumed growing in 2011 and thereafter.

The company’s strong performance from 2007-2010 is a credit to its strong business model and powerful brands. These same qualities helped Colgate-Palmolive remain highly profitable and raise its dividend in 2020, even with the impact of the global coronavirus pandemic. When the next recession strikes, we expect Colgate-Palmolive’s earnings to hold up very well once again.

Colgate-Palmolive’s dividend is also very safe. The company has a projected dividend payout ratio of 54% for fiscal 2021, which is a very healthy payout ratio.

Valuation & Expected Returns

With expectations of $3.25 in earnings-per-share for 2021, Colgate-Palmolive stock has a price-to-earnings ratio of 24.4. While the stock has had higher valuations than this in the past, it is still elevated.

Given Colgate-Palmolive’s struggles to generate earnings growth in recent years, it does not seem to justify a premium valuation multiple. Our estimate of fair value is 23 times earnings.

As a result, there is risk of multiple contraction, which would negatively impact shareholder returns. We see a -1.2% headwind to total annual returns from the valuation reverting back to fair value over the next five years. This is a significant challenge for the stock moving forward, as it makes it difficult to generate a compelling total return in such a scenario.

Even with 5% projected earnings growth and the 2.3% current dividend yield, total returns are expected to reach 6.1% per year through 2026. This makes the stock a hold in our view.

Final Thoughts

Colgate-Palmolive is a high-quality business, with several category-leading brands. The company has growth potential through product innovation, its Hill’s pet food brand, and growth in the emerging markets.

Now might not be the best time to buy shares of Colgate-Palmolive however, as the stock appears to be slightly overvalued. The company needs to prove it can generate higher levels of growth in order to justify its premium valuation.

Colgate-Palmolive does not offer a high dividend yield, or high dividend growth. That said, investors can still count on steady dividend increases each year, regardless of the state of the global economy. The overvaluation of the stock limits future return potential, but for investors looking for a safe dividend and consistent dividend growth, Colgate-Palmolive fits the bill.

Thanks for reading this article. Please send any feedback, corrections, or questions to support@suredividend.com.

More from sure dividend
The Sure Dividend Investing MethodMember's Area