The Sure Dividend Investing Method - Sure Dividend

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The Sure Dividend Investing Method

Sure Dividend was founded in 2014 to help individual investors build high quality dividend growth stock portfolios for the long run.

Our purpose is to identify and recommend securities that we believe are likely to provide our readers a safe and secure retirement (or early retirement) through income investing.

What makes Sure Dividend unique and valuable is our comparative analysis between different individual income securities in The Sure Analysis Research Database.

Keep reading to learn how we help our 9,000+ members invest in high quality dividend growth stocks for the long run.

The Sure Analysis Research Database

The Sure Analysis Research Database currently contains reports on more than 700 securities, and we will continue to increase the number of securities we cover going forward.  We cover (among other securities):

Security reports in The Sure Analysis Research Database are updated quarterly by our team of researchers to keep the reports relevant and current.

We use the same investing framework for all securities so our readers can compare potential investments to one another on an apples-to-apples basis.

The metrics we use to do so are examined below.

Investing Framework: Expected Total Returns

We use an expected total return framework for the securities in our database.

Interestingly, all returns come from only three sources:

  1. Dividends (or distributions, interest, etc.)
  2. Growth on a per share basis (typically measured as earnings-per-share)
  3. Valuation multiple changes (typically measured as a change in the price-to-earnings ratio)

Combined, these three sources make up total return.

Historical total return, while interesting, is not what matters in investing.  It’s expected future returns that we care about.

And since total returns can only come from the three sources mentioned above, you can use the expected total return framework to clarify your thinking on where you expect total returns to come from.

We provide five year forward expected total return estimates for the securities in The Sure Analysis Research database.

This means you can compare the total return profiles of securities to one another using the same frameworkThis is an especially powerful tool to employ in your investment portfolio.

Investing Framework: Dividend Risk & Retirement Suitability

Expected total returns are one side of the investing coin.  The other is risk.

We are focused on income producing securities because that’s what matters for a sustainable retirement (or early retirement).

The primary risk with dividend investing is dividend reductions or dividend eliminations.

That’s where the Dividend Risk Score comes in. We assign a letter grade ranking to all the income-paying securities in our database using our Dividend Risk Score.

Dividend Risk Scores take into account:

The longer a company’s streak of consecutive dividend increases, the lower its payout ratio, and the better its historical (and/or expected) recession performance, the better its Dividend Risk Score.

The Dividend Risk Score helps our readers to quickly compare the relative dividend safety of different investment opportunities.

When investing for retirement income, the actual yield of your investment matters a great deal.  All other things being equal, the higher the yield the better.

Our Retirement Suitability Score is a combination of an investment’s Dividend Risk Score and its dividend yield.  Securities with a safe Dividend Risk score and a high yield will have the best Retirement Suitability Scores.

How To Use This Information

Five year forward expected total returns, Dividend Risk Scores, and Retirement Suitability Scores from Sure Dividend give you the power to quickly compare different individual security investment options to one another.

All of our premium services are powered in large part by data from The Sure Analysis Research database and use metrics from our expected total return and Dividend Risk Score investing frameworks.

We have 6 premium services to help investors build their income portfolios for retirement and financial freedom.  Our services are broken down into 3 tiers:

Tier 1:  Monthly special reports with compelling buy ideas.

Tier 2:  Premium newsletters with buy and sell analysis and a portfolio building guide.

Tier 3:  Everything in Tier 1 and Tier 2, plus access to our entire research report database and rankings.


The Sure Analysis Research Database
Tier 3
All of our other services
(tiers 1 & 2) and more
Access to our searchable 700+ report database
Sure Dividend Newsletter
Tier 2
Our premium flagship high-quality dividend growth stocks newsletter
Publishes monthly
Sure Retirement Newsletter
Tier 2
The best 4%+ yielding
quality securities for retirement income
Publishes monthly
The Sure Passive Income Newsletter
Tier 2
High-quality buy and hold forever stocks for rising passive income
Publishes monthly
Top 10
Tier 1
Our top 10 dividend
stocks with 25+ years of rising dividends
Publishes monthly
Tier 1
Our top 10 quality REIT selections
with 4%+ dividend
Publishes monthly

Note:  See the differences between our 6 premium services here.

Final Thoughts

Sure Dividend serves investors looking for quality income and dividend growth investments to buy and hold for the long-term for their retirement (or early retirement) portfolios.

Our investing framework allows for apples-to-apples comparisons on 700+ (and growing) securities.

This framework focuses the investing process on what matters, and provides actionable information on which securities to invest in, and which to avoid.