Sure Dividend

Sure Dividend was founded in 2014 to help individual investors build high-quality dividend growth stock portfolios for the long run.

Our purpose is to identify and recommend securities that we believe are likely to provide our readers a safe and secure retirement (or early retirement) through income investing.

“You are doing A GREAT JOB. I am 77 yrs. of age. Method of investing has worked perfectly for past 40 years. I retired in 1984. Kindest regards. You are one of a very few on the right track. Keep on with your excellent research and newsletter.”
– Sure Dividend member

What makes Sure Dividend unique and valuable is our comparative analysis between different individual income securities in the Sure Analysis Research Database. All of our premium services are powered by the Sure Analysis Research Database.

Keep reading to learn how we help our 9,000+ premium members invest in high-quality dividend growth stocks for the long run.

The Sure Analysis Research Database

The Sure Analysis Research Database currently contains reports on more than 700 securities, and we will continue to increase the number of securities we cover going forward.  We cover (among other securities):

• The Dividend Kings
• REITs, MLPs, and BDCs
• The Dividend Aristocrats
• The Dividend Champions
• Blue-Chip dividend growth stocks
• Monthly dividend paying securities

Security reports in the Sure Analysis Research Database are updated quarterly by our team of researchers to keep the reports relevant and current.

We use the same investing framework for all securities so our readers can compare potential investments to one another on an apples-to-apples basis.

The metrics we use to do so are examined below.

Investing Framework: Expected Total Returns

We use an expected total return framework for the securities in our database.

“As a registered investment advisor, I use Sure Dividend as one source in locating the best high-yielding dividend stocks. Since I manage both taxable and non-taxable accounts the objectives are a bit different. The common feature is maximizing long-term total return with minimum risk.”
– Sure Dividend member

Interestingly, all returns come from only three sources:

1. Dividends (or distributions, interest, etc.)
2. Growth on a per share basis (typically measured as earnings-per-share)
3. Valuation multiple changes (typically measured as a change in the price-to-earnings ratio)

Combined, these three sources make up total return.

Historical total return, while interesting, is not what matters in investing.  It’s expected future returns that we care about.

And since total returns can only come from the three sources mentioned above, you can use the expected total return framework to clarify your thinking on where you expect total returns to come from.

We provide five year forward expected total return estimates for the securities in the Sure Analysis Research Database.

This means you can compare the total return profiles of securities to one another using the same framework.  This is an especially powerful tool to employ in your investment portfolio.

Investing Framework: Dividend Risk & Retirement Suitability

Expected total returns are one side of the investing coin.  The other is risk.

We are focused on income producing securities because that’s what matters for a sustainable retirement (or early retirement).

“I have read, studied, taken action sometimes and pondered investing according to over 100 advisors. I thank you for your best in breed advice as a new member of your subscription audience. I really believe I am, thanks to you, conducting my stock investments correctly now for the long run.”
– Sure Dividend member

The primary risk with dividend investing is dividend reductions or dividend eliminations.

That’s where the Dividend Risk Score comes in. We assign a letter grade ranking to all the income-paying securities in our database using our Dividend Risk Score.

Dividend Risk Scores take into account:

• Recession performance
• Dividend history
• Payout ratio

The longer a company’s streak of consecutive dividend increases, the lower its payout ratio, and the better its historical (and/or expected) recession performance, the better its Dividend Risk Score.

The Dividend Risk Score helps our readers to quickly compare the relative dividend safety of different investment opportunities.

When investing for retirement income, the actual yield of your investment matters a great deal.  All other things being equal, the higher the yield the better.

Our Retirement Suitability Score is a combination of an investment’s Dividend Risk Score and its dividend yield.  Securities with a safe Dividend Risk Score and a high-yield will have the best Retirement Suitability Scores.

How To Use This Information

Five year forward expected total returns, Dividend Risk Scores, and Retirement Suitability Scores from Sure Dividend give you the power to quickly compare different individual security investment options to one another.

All of our premium services are powered in large part by data from the Sure Analysis Research Database and use metrics from our expected total return and Dividend Risk Score investing frameworks.

“It saves me so much time and effort and you and your staff do a super job of analysis of each of the top tens. Your work makes my job much easier and more accurate, and my results are the best they’ve ever been. Thanks so much for all your deep research and the long-term approach which yields a super list of great companies available at good buy prices. Your service and that of your fine staff, makes my final decisions so easy with rock solid info on rock solid choices. Please continue.”
– Sure Dividend member

We have 3 different plans to help investors build their high quality dividend growth stock portfolios.

Note:  See the differences between our premium services here.

The Sure Dividend Golden Rule Commitment

We treat our members the way we’d want a business to treat us. That’s our Golden Rule Commitment.

“Just wanted to say thank you. Above and beyond what I expected. I now see what you mean by the ‘Golden Rule Commitment’ based on your response and the immense value the service provides. I am very happy. You’ve made me a customer for life.”
– Sure Dividend member

Our Golden Rule Commitment policy includes the following:

7 Day Free Trial – You aren’t billed for seven days.  If the plan you joined isn’t right for you, just email us (support@suredividend.com) or log in to the member’s area within seven days of joining to cancel and you won’t be charged.
Note:  We are human, and typically take around one business day to respond.  If you email us at the end of day seven to cancel, our automated system will bill you, but we will issue a full refund the following business day.

60 Day Full Refund Grace Period – If the plan you joined isn’t right for you, just email us (again, support@suredividend.com) anytime during the first 60 days from the date you joined and you will receive a full refund; no explanation needed.

Prorated Refunds After 60 Days – If you feel the plan you joined isn’t right for  you after the 60 day full refund grace period, just email us (once again, support@suredividend.com) to cancel and you will receive a prorated refund for unused time on your plan.

Renewal Refund Policy – For renewal payments, which are payments after your first payment, we have a 30 day full refund grace period.  If you request a renewal refund within 30 days of it charging, we will issue a full refund on the recent renewal payment.  We offer prorated refunds for unused time on renewal payments after the 30 day full refund grace period.

Prorated Refunds For Current Members Of Our Other Services – If you are a member of any of our other premium services and you join the Sure Analysis Research Database, you will automatically receive a prorated refund for unused time on your other plan(s) shortly after your Sure Analysis Research Database trial charges, so you don’t pay for the same service twice. We will cancel your previous plan when we issue the refund; no action is required on your part. If you have a lifetime plan for one of our other services, you will receive a full refund on the initial lifetime plan payment amount.

Top-Notch Customer Service – Our customer service is handled by key team members.  It’s not outsourced or farmed off to people who don’t understand the intricacies of dividend investing.  Feel free to ask detailed investing questions.  In almost all cases we will answer in one business day or less. Please note that as a newsletter provider, we can’t and won’t provide personalized investment advice.

You can use the links below to start your 7 day free trial of the Sure Analysis Research Database, or any of our other premium services.

“You and your team run the BEST research program in the country.”
– Sure Dividend member

Notes: Some testimonials have been edited for privacy and grammar. Testimonials were written by people who were members at the time of writing the testimonial. We have far more positive testimonials than what is shown in this article. You can see them here.